When the App Store first launched, it wasn't unusual to find apps being sold for more than $20. That quickly dropped to where it was hard to find an app that cost more than $.99. Of course this meant that many large vendors simply didn't create or sell apps in the Store, fearing to cannibalize their products.
Now the model has shifted to subscription based apps. But even with these, there's a huge amount of free apps as well. It appears that the majority of income comes (as it does in Las Vegas) from "whales" who spend an disproportionate amount of money, primarily on games.
Now the model has shifted to subscription based apps. But even with these, there's a huge amount of free apps as well. It appears that the majority of income comes (as it does in Las Vegas) from "whales" who spend an disproportionate amount of money, primarily on games.