According to The Economist's Big Mac Index, the Big Mac is more expensive (at market exchange rates) than in the US in Norway and Sweden by some 10%, but cheaper in Denmark by some 16% (though much cheaper (>50%) in Hong Kong, South Africa, Indonesia, Romania, Turkey, Russia).
At GDP adjusted prices, Norway and Sweden are still more expensive, and Denmark cheaper than the US.
Other people have answered your question directly, but I just wanted to add this:
One of the things I have learned since starting and seriously optimising a consumer-focused full time business last year is that consumer discretionary spending, at least in the current era of opulence and advertising, does not follow the laws of economics in the same way that it does for commodity businesses.
Unless you're doing something really wrong, the labour cost to produce most consumer goods is both much smaller than the gross profit from the sale, and largely uncorrelated to the price.
Generally that's true in the consumer space but the food business has few barriers of entry so it's very competitive and low margin. Most restaurants barely make 30% gross margin after labor and COGS, before rent and marketing.
McDonalds is a special case though, both because of its franchise model and because its corporate owned restaurants are largely real estate plays. The latter have a much more complex pricing model that takes into account property taxes, available borrowing terms, VAT, etc along with the usual labor and cost of materials. A McD's in a cheap part of El Paso, Texas might be paying 2% property taxes on its prime real estate while an equivalent location in an expensive part of Denmark might pay a lower .92%. Meanwhile the latter is appreciating at thrice the speed and passing more of the tax burden onto the customer in the form of a 20% VAT that doesn't appear in the sticker price.
>Generally that's true in the consumer space but the food business has few barriers of entry so it's very competitive and low margin. Most restaurants barely make 30% gross margin after labor and COGS, before rent and marketing.
Not an expert in this area, but I'd be shocked if McDonalds' books looked anything like a typical restaurant's - real estate investments aside.
Burgers are both more affordable by a larger slice of the population (due to great equality and better low-end wages and working conditions) and people have more time to enjoy them (due to the shorter working hours and good GDP-per-hour-worked of the Nordics).
> Menu prices vary from each McDonald’s location, so it’s a little difficult to say exactly how much an American would pay for a Big Mac while visiting Denmark. Anecdotally speaking, we checked menu prices via meal-delivery services (UberEats for the United States and JustEat for Denmark) to see how much this popular burger costs in their respective countries. At a McDonald’s location in Copenhagen, for example, this burger cost 30.00 kr (about $4.73). At a McDonald’s location in Tulsa, Oklahoma, a Big Mac costs $4.82.
> This single example lines up with the Big Mac Index, an interactive tool from the Economist that compares Big Mac prices around the world. According to the Big Mac Index, “a Big Mac costs DKr30.00 in Denmark and US$5.66 in the United States.” When adjusted for GDP, the Economist found that “a Big Mac costs 13% less in Denmark (US$4.90) than in the United States (US$5.66) at market exchange rates.”
