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I don't understand what exactly this rename/rebrand entails.

Is it restructuring FB like Google became Alphabet? So, under the "Meta" umbrella, you have all of the individual FB assets, and www.facebook.com just becomes one of those assets?

Some outlets are reporting that, yes, it's something like this:

https://www.npr.org/2021/10/28/1049813246/facebook-new-name-...

This landing page, however, does a terrible job of explaining this. There's this "news" page:

https://about.fb.com/news/2021/10/facebook-company-is-now-me...

But even that is similarly lacking in details. Looking at this page you'd think Oculus is now Meta for how much they emphasize VR/AR and literally nothing about FB and the other apps.

What weird, mixed messaging.



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