That's what I'm saying... the EU could probably double or triple these fine levels, easy, before Google decides this isn't worth just factoring into cost-of-business.
Of course, if the laws are structured fairly, such steep fine levels would absolutely cripple domestic software companies that ran afoul of them...
Google would probably keep operating at a loss just to prevent competitors from seizing the market and using that to fuel growth in the rest of the world. Better to take a loss and keep everyone else small.
