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The gov.uk pages are incredibly well written in general, using very careful language to make them both accessible and precise. They’re also well optimised for search, and the answer to almost all my questions is at the top of Google search results.

That’s the whole point — they don’t have an FAQ page because they put in the work.



Have you actually used Google recently? the FAQ and PAA results are what you would want to target with faq pages.

FAQ's and its mark-up are about the search experience and not once the user has landed on the site eg for searches like "renew car licence online"




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