Do you mind going into where your main revenue stream comes from and how it breaks down? Is it mostly apple users? Google play? Do you get any revenue from the website itself?
The basic model is people pay for access to more sounds. For the last few years this bas been separate transactions on the ios app, android app and for the web version. Ideally I'd move to a single subscription-based account that worked across all devices for extra sounds.
Revenue breakdown is roughly equal between android, ios and web, somewhat surprisingly. Android converts worse but has higher user numbers. Web converts much worse, but converts at a higher price (justified by the fact that hosting/maintaining the web stuff take a lot more time and money)
> Can you talk about how you advertise and got traction enough to get to $500/month?
Pure dumb luck. I made the site to scratch my own itch many years ago, and then it took off because there were few similar sites at the time (that let you mix together different sounds). Only promotion I did was mention the site on reddit a few times. Users were prepared to tolerate a lot of rough edges at first.
There has been zero advertising. The site gets a regular influx of new users because it's been featured on a number of discover-interesting-website portals (the modern versions of StumbleUpon). This happened with no input from me. I assume it's a good match for these kinds of portals because it's immediately usable without any kind of instruction, signup etc.
I only made the decision to monetize after a long period of the site getting lots and lots of organic traffic with no input from me.
