I think it's more than that. Are they after some holy question in 'search?' Or are they really after the ad money?
To me, it seems like if they think Google has just not delivered or dropped the ball or something regarding search, then Bing really fails to deliver. I have a hard time calling it better than Google and a really really hard time seeing it being better enough to switch. It just doesn't do that much more.
If they're doing search, then the clearly need to do it better right? Not simply as good. Is it just arroagance that they can deliver some that merely matches or approaches Google and expect to eventually win? What makes them think that? It doesn't appear to be supported by any facts.
Personally I don't think there's any doubt that Google's search quality has fallen down over the last few years.
There have been a few instances where what I was looking for was not found on Google and I gave up looking for it. Later (after a few months!) when by chance I tried the same query on Bing, the results showed up right on the first page. Surprised by this, I rechecked it on Google and it appears either on the 3rd or 4th page - something I would never check earlier.
Since then I started always doing a backup search on Bing for anything important, to see results I might have missed on Google. By now, I'm using them 50:50.
Also attended a lecture on Bing search, and learnt that their approach is a little different, which could acount for this observation.
To me, it seems like if they think Google has just not delivered or dropped the ball or something regarding search, then Bing really fails to deliver. I have a hard time calling it better than Google and a really really hard time seeing it being better enough to switch. It just doesn't do that much more.
If they're doing search, then the clearly need to do it better right? Not simply as good. Is it just arroagance that they can deliver some that merely matches or approaches Google and expect to eventually win? What makes them think that? It doesn't appear to be supported by any facts.