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> Hopefully whoever they outsource to can continue the good work.

Run. Run far away and as fast as you can from this kind of move when you see it.

Outsourcing moves like this are a signal that the leadership views operations as a cost center of script-following monkeys. It won't blow them up, but it will consign a part of their organization to mediocrity, open to competitive attack.

Contrast that with the organizations I've seen who unlock the real value of operations: partners on the front line who feel the trends in their aggregate customer interactions, who are continuously, intricately involved in instrumenting operational data gathering based upon their gut feeling of those trends to drive rationalized product improvements. Software and data analytics makes it all possible, at a scale and granularity never before possible.



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