actually this is a good angle, people might not be giving credit to bandcamp's social aspect. every album has a list of people who purchased it, and you can go to each person and see what albums theyve collected. You can even curate/hide albums in your collection basically choosing what to recommend.
I can see Epic building off the infrastructure there for games and in-game collectibles (of which your vinyls are now a part)
I find the social graph stuff frustrating, even though I generally like Bandcamp (fingers doubtfully crossed). Using the app or the online streaming requires an account that can't be opted out of the social graph, and this makes your Bandcamp profile publicly searchable by username, a thing that is completely unnecessary to both the use of the service and the goal of music discovery.
I can see Epic building off the infrastructure there for games and in-game collectibles (of which your vinyls are now a part)