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I agree with everything you said about the spam blog problem.

And yet Travelocity (and others) would have told you how terrible Circus Circus is in five minutes or less.

22,000 reviews, 3.2 stars out of 5, among the worst in Vegas (among major hotels) with a gigantic number of reviews. Its room rate alone helps you to begin immediately forming a good conclusion about its quality. This isn't a subtle thing.

Oh, but that's not realiable, one might say. Yes it is. It does a great job of approximating the quality of the hotel in question, and it's an exceptionally easy and fast means to narrow with. It isn't a perfect approach (is it really a 3.1 or 3.3 star quality?!?) and doesn't need to be, it just needs to let you know that Circus Circus is garbage, and it does exactly that.



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