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Referer headers are still sent when you go from one SSL page to another. So, the greatest impact of this development will actually be to force the rest of the web to use SSL, because they need it for analytics.


I didn't' realize the referrer (and querystring param) was sent cross domain over SSL. So as long as you are utilizing SSL everything should remain the same.


My reading of it has them blocking referrers even if the target page is https. See: http://searchengineland.com/google-to-begin-encrypting-searc...


Yes well, regardless of what any SEO blogs may say, the fact is that browsers do send referer headers when travelling from one SSL page to another.

So unless gAnalytics is going to be deliberately ignoring incoming referer headers in particular circumstances from now on, things should remain the same if your page uses SSL.

I willing to believe however that they actually are going to be deliberately ignoring/discarding the data even when it's available. That would certainly make the EU happy.


Your use of "them" is a bit unclear.

The browser decides when to send a referrer, not Google. You can, for instance, tell your browser never to send them, or to send a specific one.


Google could wipe the referrer, though.


They can create a bounce page, but they have no control over what referrer actually gets sent. The browser, not the website, sends the referrer.

https://secure.wikimedia.org/wikipedia/en/wiki/HTTP_referrer

In HTML5 you can apparently request that a referrer not be sent, but that's a request, not a command.




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