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I don't like it because, often, the keyword I'm looking for is sprinkled throughout the whole page, putting highlights sporadically everywhere.

Curious: have you tested/surveyed user preference to having that feature or not?



I have not tested/surveyed users about, but I personally like highlighting in this case and in ~4 years nobody complained about highlighting.


Have you asked? I wouldn't go out of my way to let a webmaster know, I would just be annoyed. From the looks of HN replies, this is not uncommon.


a lot of people don't know what they want until its given as an option. Regardless, its exactly why A/B tests exist


It takes some effort to setup such test. There are more important things to do.

Besides - there is no point testing it now, considering that Google slowly takes away that option.


You're right -- it takes time/effort, you know your business better than anyone to figure out if it's worth testing and optimizing. However, the lack of complaints shouldn't be construed as approval or desire.




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