Again, this is mostly an American problem. In other countries you know your neighbours and local community and wouldn't have a problem feeding hungry kids.
> In other countries you know your neighbours and local community and wouldn't have a problem feeding hungry kids.
This is probably only viable in smaller communities where people know one another, which may or may not show something about the authors of the malware. It's not just a social "issue", but rather one of population density, where you end up not knowing almost anyone around you personally.
Approaching random people, worse yet, kids, with promises of food in any metropolitan area or even moderately sized city would be viewed as exceedingly weird and creepy. Source: Eastern European country.
I get what the malware authors were trying to do, but it sounds like a somewhat naive and perhaps detached from reality implementation of a "sort of positive" idea.
It would have been way more viable to understand that payments for scammers work because they don't take hours or days of mucking about, but rather a payment through whatever means are available - which could also be applied to making the people affected donate to any number of charities of their or the authors' choice.