JIRA is the case of a product made for buyers/deciders rather than for final users, like the dreaded enterprise ERP.
Atlassian's Product Managers believe their product is mostly used by other product managers, but they're dead wrong. Not that it matters, anyway. Atlassian could probably fire all PMs tomorrow and it would be the same, as long as the software ticks all the necessary boxes it will still sell the same. Just hire more marketing, sales and evangelists.
JIRA is the case of a product made for buyers/deciders rather than for final users, like the dreaded enterprise ERP.
Atlassian's Product Managers believe their product is mostly used by other product managers, but they're dead wrong. Not that it matters, anyway. Atlassian could probably fire all PMs tomorrow and it would be the same, as long as the software ticks all the necessary boxes it will still sell the same. Just hire more marketing, sales and evangelists.