When you look at the laser focus and clear talking points of Johny Srouji, compared to the way Intel leadership talk about themselves, it’s no wonder why Apple chose to deal with him and his team instead of Intel.
IIRC the whole relationship got off to a bad start when Intel failed to deliver 64 bit (x86-64) in time for the first MacBook Pros. Apple had to ship OSX on 32 bit only to replace it a year later when Core 2 Duo came out.
Given Tim Cook's known zeal for delivery I hesitate to think how bad things must have become later on.
