Go-To-Market or often referred to as GTM is a common term used within the B2B SA...

calrueb on Sept 14, 2022 | parent | context | favorite | on: Twilio to lay off 11% of workforce

Go-To-Market or often referred to as GTM is a common term used within the B2B SAAS space. The term is thrown around quite a bit if you work in that sector. Like others said, it is primarily concerned with all things revenue (obtaining and retaining).