>Would it be safe to say that A/B testing should only be used for things that can "afford to fail/be wrong"?
No. Definitely not. I worked at a company that lent money for car loans. We A/B tested the HELL out of our lending strategies. Testing, data collection, dashboards, monitoring was a HUGH part of our strategic advantage.
No. Definitely not. I worked at a company that lent money for car loans. We A/B tested the HELL out of our lending strategies. Testing, data collection, dashboards, monitoring was a HUGH part of our strategic advantage.