Pro, Max, Ultra, any combination of these. I can't understand any of these. Not that it means anything more than an artificial fragmentation to bring in more upsell opportunities. Looks like 90s Apple again, at least from this point of view.
I understand the old (simple and brilliant) four-quadrant is not going to fit anymore, but this is just the opposite extreme.
So which is better, the 13500HX, or the 1365UE? What about the 13620H?
What about the 13900/13900F/13900E/13900H/13900HK/13900T/13900TE/13900HX/13900K/13900KF/13900KS? Which is better? And the 13905H is clearly better than all of them because higher = better right?
Apple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If Ultra was Ultimate, maybe it'd make more sense, but Pro-Ultra-Max just makes more sense.
But even Max kinda stinks because it's basically the same word as "Macs". Max Macs, Macs Max. Ugh
Also: Pro is messing up with the well-known and familiar "Pro" as in Macbook Pro and Mac Pro. I.e.: "Hey, look at my new Macbook Pro M2 Pro!"
Then, this is also used - completely unrelated to the CPU in there - in the iPhone line-up, in a whole new mixed-up level ("look at my new iPhone Pro Max Ultra!"), as well as randomly for other hardware (AirPod Max?).
What a mess. Actually, this is worse then 90s Apple.
I understand the old (simple and brilliant) four-quadrant is not going to fit anymore, but this is just the opposite extreme.