They also don't list themselves as competitors to products that do target this market: ably, firebase messaging, pubnub, pusher. Instead, they compare themselves to Kafka, RabbitMQ, Pulsar, and gRPC, none of which work well on browsers. (Yes grpc-web "works" on the browser, but I suggest everyone avoids it.)

https://docs.nats.io/nats-concepts/overview/compare-nats