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You can’t sell non-action.

It’s a broken window problem. It’s difficult to measure the value of leaving stuff alone. The line on the chart doesn’t go up.

We intervene because it allows us to sell product. There’s no commission on discretion.



Imagine a future where espionage between nation-states becomes impossible not because of omnipresent surveillance but because the multinational advertisers realize that spies have nearly unlimited disposable incomes backed by other nation states so they have the best click through ROI and thus get targeted by the most bizarre ads that civilians aren’t.




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