I don't own a Tesla, but if I refused to buy any product with misleading marketing, I'm not sure I'd ever buy anything more sophisticated than a loaf of bread. Then again, I also don't use any driver assist features beyond parking sensors and don't expect to see any actual autopilot within my lifetime, so maybe I just haven't been as annoyed by Tesla's nonsense. Regardless, for a purchase most people regard as rather significant, it doesn't seem unreasonable to expect them to look at least marginally beyond a marketing misnomer.