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Changing can work. If you scroll back to the start of a lot of popular providers and you'll find the originally produced very different stuff.

Even established channels can change. Eg JillBearup[1] used to post videos about science fiction, fantasy, movies. About 8 years in she started a new hobby and posted a few videos about stage fighting that were popular and then pivoted to costumes and fighting in movies. Roughly 10x jump in views per video.

[1] https://www.youtube.com/@JillBearup/videos



or Scott Manley, who 5+ years ago was making videos about the video game Kerbal Space Program, and now makes space news videos that typically have 150,000 or more views.




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