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This is fascinating, thanks for elaborating! Do you think a similar therapy would work in the case of alcohol addiction? I.e. drink a glass of some high-proof spirit, put on the VR glasses with the app, profit(?)


yes basically, in fact when we talk to people about this, around 50% of people have had some experience of this in their life (with me it was Kiwi fruit after a long car ride, I associated them with the nausea and couldn't eat kiwis for around 20 years).

Of that 50%, around a half or so have a history of this with some kind of alcohol. I have one friend who will almost puke if he smells whiskey, because of one terrible night in Norrköping with a bottle of Paddy's.




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