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Quite possibly I am not the target demographic -- I never really got the tomagotchi thing either, so maybe I'm just a soulless monster.

My kids have access to other electronic devices, but don't yet have a smartphone. The Gizmo is a nice intermediate step. They know what real games are like and they want those. As a parent I don't want the phone to be a source of distractions. Having these sort of half-assed games feels like the worst of both worlds; disappointing games that the kids don't like, and stupid distracting games that the parents don't want.



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