It's one of a billion of "Here's my proposal for improving Linux: Make it like Windows!" articles that keep getting written, and have been written for 20+ years now.
> All a company needs to do is provide a homogenous/coherent user experience, smooth the rough edges, and not be as scummy as Google, Apple, or Microsoft and they will win.
and not be as scummy as Google, Apple, or Microsoft
What's funny about this is that Google used to be supposedly the new, friendly company that wasn't as scummy as Microsoft and Apple, and look where we are now.
2. We probably don't want the author's concept of "Linux winning" to come true.