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I wonder how they will package this as a product. I mean, there is some advantage to keeping the tool proprietary and wrapping it in a consumer product for Instagram/Facebook.

What I hope (since I am building a story telling front-end for AI generated video) is that they consider b2c and selling this as a bulk service over an api.



The obvious use case for Meta is content generation. They provide the tools to content creators who create new content to post on Facebook/Instagram which increases Meta’s ad inventory




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