Merely being in the app store makes everything 30% more expensive! Including any subscriptions through the app, which is just ridiculous. This was the whole basis of the Epic lawsuit. And you can't tell people to sidestep the Apple cut by not putting the payment through them, that will get you banned from the app store.
I think that profit margin would often, though perhaps not always, go to the developers rather to the consumers. That some already offer same thing at 30% discount on their website may be a sign of cheaper future, or may be a way to get price sensitive people to buy more.
Subs, kinda agree.
Also it's only 30% for the top of the market (15% for a lot of apps), and only for digital goods (so not my banking apps or Amazon), and it has to be stuff bought in app (so not two of my last three employers).
And even 30% was good when it was new. Only looks bad now because the market grew so much — but the market did grow, and I was expecting monopoly action around when they first passed one trillion dollar valuation.
With Epic especially, that felt like one arrogant giant swiping at another giant. Especially due to concerns that Fortnite was designed to be addictive, that loot boxes are gambling.
Things are more than 30% more expensive. For a developer to get the same profit on the apple app store with Apple taking 30% of revenue they have to charge 43% more.
There will always be beneficial change for consumers if input costs drop in competitive markets. Markets are dynamic systems. Even if the costs don't drop, the person that is actually providing you value via the app will get the money where they can use it to hire more people to improve the product you use.
> The DMA is about developer choice, not consumers
Ultimately it is about both. The idea behind that is pretty much the idea of capitalism: competition drives innovation.
While I personally do not care about the alternative stores, I care very much about stuff like the in app purchases. I am not using Apples subscriptions and all the rules and steps to circumvent the rules make it horribly inconvenient to deal with subscriptions.
I also hate the fact that I cannot buy an ebook in app because of Apple‘s 30% cut
I think many, especially smaller, developers don’t realize the value they get for that commission: distribution, payment processing, billing, tax processing/collection, dispute handling, marketing (i.e. a storefront,) management of versions/updates for users, not to mention security benefits (for users.)
If people don’t like that, nothing is stopping them from choosing not to sell to Apple device owners. If Apple device owners don’t like it, they can switch to a competitor.
> If people don’t like that, nothing is stopping them from choosing not to sell to Apple device owners. If Apple device owners don’t like it, they can switch to a competitor.
The whole point of this regulation is to enable both sides to make that choice without having to give up on the iPhone and the rest of their app purchases etc. in that ecosystem.
