$162M operating expense? Is that normal? | Hacker News

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dx4100 on Oct 22, 2012 | parent | context | favorite | on: Ancestry.com Acquired for $1.6 Billion

$162M operating expense? Is that normal?

jcampbell1 on Oct 22, 2012 [–]

$122M on marketing. They have big TV ad campaigns.

They spend $85 to acquire a subscriber.

see: http://ir.ancestry.com/secfiling.cfm?filingID=1193125-12-677...

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