I know this is a joke. But when I was at Vanguard, something like 95-99% of our users literally just logged on, checked their balance and logged off. A decent percentage of the user base does that every day. So only a few percentage a day actually made a trade or anything else. I always found it pretty odd before I realized I only make a trade 1 or 2% of the time.
I'm one of those users! I make a trade at Vanguard maybe every other month! I have another brokerage account I use for more active trading. My Vanguard account isn't "for" that, and the UI is so bad it kind of discourages it.
This is the same way I treat my 401k platform too. I never touch it and only log in to check a balance a few times a year. I opened a RobinHood acct for my own lil side pot and projects that I actively buy/sell on.
Decades ago, I worked with my uncle in a family shop. Every single day, he sent me to the bank to ask for the balance. Then, they innovated: a person at the bank finally started giving him the balance over the phone.
I do weigh myself every day. But I only check Vanguard every week or so. I alkmost never actually do anything other than look, my investment style for my IRAs & 401k is "invest like a dead man" aka no touch.
> But when I was at Vanguard, something like 95-99% of our users literally just logged on, checked their balance and logged off. A decent percentage of the user base does that every day. So only a few percentage a day actually made a trade or anything else.
Most people just want to keep tabs on how that petulant orange manchild is wrecking their portfolio with his disgusting market manipulation antics.
