that's confusing "subscribers" and "paid subscribers".

from Zitron's own website [0]:

> I have 84,000 subscribers and a 55-60% open rate, as well as an 8-11% clickthrough rate.

if the 84k number was all paid subscribers, then the "55-60% open rate" would mean that ~40% of his paying audience doesn't bother to read the thing they're paying for, which does not add up.

also, that's in the "Can I Advertise On Your Newsletter?" section. if there were an even higher number of non-paying subscribers, he'd have an obvious incentive to mention that, because the total number of eyeballs is what a potential advertiser cares about.

0: https://www.wheresyoured.at/about/

wrong math: usually 1-5% of subscribers are paying customers.

I find that completely unbelievable. There’s too much high-quality free information for me to ever consume to even think about paying for it, let alone something of mediocre quality. Are we sure the newsletter subscribership isn’t just a total fabrication? Or that it isn’t just a money laundering scheme?