Wait until they realize that on mobile they can use accelerometer data to keep the element in the same position in space across translations of the device.
I mean, this could have applications, if you need to be facing a certain direction to read the content.
While the Silicon Valley is merely a figurative Mecca for all things tech, Apple could require people to be facing Cupertino if you want to watch a WWDC stream :D
It's easy, you just need to hold your phone such that your eyes are pointed directly at the ads as they scroll up and down the screen. Thank you for consuming content.
Sometimes there is no size setting that will get the text lines on a page to fit horizontally without making the text too small to read. Making it large enough to read means lots of left and right scrolling which is annoying.
A mode where moving the phone sideways scrolls the text at a matching rate so that the experience is similar to reading a page with a magnifying glass might be handy.
Most people would rather lines to be broken up and wrapped around than to have to walk around the room to read. Do you often find yourself reading photographs of stone tables or something?
