I suppose you are not at the end of the hateful content. It's easy when it's a group, but how small does the group have to be before they should deplatform it? 100k, 10k? 1000? 10, 1? Is one person okay? If I and a bunch of fellow idiots publish rubbish about you and you alone attacking you on facebook with our fellow 1,000,000 followers, would you still vehemently disagree with facebook deplatforming the hateful content?