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> I think my brain developed that as a defense mechanism. The web cultivated a certain kind of blindness where I literally don't look at certain parts of pages because my brain has learned that there is never anything useful there.

I’ve fallen victim to this when I was doing coursework in the last decade.

Either a moodle module or a block of text in box in a textbook had something important to the concept I was learning, but I subconsciously ignored it because it had a format similar to an internet ad.



Something to ad to the long list of "real costs of ad-supported content and services".




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