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> No ads, no influencers, no dark patterns, just what the user asks.

For a while now, I've seen blogposts from marketers desperate to do to AI what SEO did to search engines.

I hope they fail to enshitify the LLM experience the way they enshitified search, but I wouldn't count on it in the absence of AI messing with production so hard that nobody even wants to market stuff in the first place.



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