I am from EU. Alas it has a tendency to produce some idiotic regulations. Cookie banner, new packaging fee, etc. I genuinely think some Apple related ones hurt customers more than help them.
Just a regular reminder that cookie banners are not mandatory. In most cases, they are a case of malicious compliance. The choice is between (a) not doing shady stuff with people's information, or (b) having to tell people about the shady stuff you do with their information. That almost every website chose to go with (b) seems to be a problem that goes beyond the EU regulation.