Shopify does this. If you ever go to purchase a product on a Shopify 'site, and enter eg your e-mail address, it'll save it even if you decide to cancel and close the tab. Sometimes you receive spam from companies along the lines of marketing or "we noticed you didn't complete your purchase" type crap. Shit is rly invasive.
They can only send the marketing emails if you have the "send me marketing emails" checkbox checked when you type in your email address. Dark pattern, yeah.
That has never stopped companies from spamming me with marketing even when I didn't agree or even explicitly disagreed (unchecked). Not a single company has been or ever will be held accountable so they just keep doing it.
Shopify 's "abandoned cart" emails are legally considered transactional emails, not marketing, which is probably what you're getting. It's a feature built in to Shopify. If the email isn't related to your abandoned cart contents, you can report it to Shopify. Shopify will investigate reports of abuse and eventually will terminate a store account for blatant abuse.
The checkbox is usually checked by default (it's a Shopify setting), in many jurisdictions (like the USA). "It" was probably an "abandoned checkout" email, which is a transactional email, and is legally allowed.
I use this Shopify feature as a buyer to get discount codes, as abandoned cart emails often come with them.
Isn't the email at the top of the form and the marketing checkbox at the bottom? It's an awful dark pattern and makes me want to not use any company that uses shopify.
They require your full address to show you shipping prices as well (vs just letting you estimate with country and postal code alone), so I have to punch in a ton of details before I nope out at awful shipping costs, and I end up with these emails.
