I have an LG OLED as well, and to be honest I don't care. It is pretty obvious that every TV manufacturer does it by the fact that they all have to make their TVs "smart", perhaps save for the tiny/unknown ones that don't have an ad department or a contract with an ad company. Five minutes of using any smart TV interface should be able to dispel the notion that it somehow exists for the benefit of the user, and not for other reasons. My TV simply never goes on the network, which makes this a non-issue