As long as I have your ear, I would also like to recommend better integration into Facebook.
These touching stories are perfectly poised to go viral, and Facebook is the perfect place to make that happen.
You just need to to set up the right conditions and get the right flow going.
Like getting the right soil, the proper fertilizer, the perfect growing conditions for a plant. Then you just plop in the seed and it grows, seemingly on its own.
Your existing "share" button just isn't good enough for that. I'm not going to pretend I know exactly what is good enough, but I do know that examining and solving that problem could open up some amazing viral growth.
I'll bet you can find some Watsi Facebook share posts/campaigns that were wildly successful and fast.
They probably start out with a post like this: "This is very dear to my heart. I just donated $30. We only need $150 more. Can you help?" Then other people start replying "I just gave $50", "I just donated", "We only need $100 more", "We DID IT!" - all on one person's timeline. The seed. Then the flow, the shared excitement, and finally the celebration. In their house, with their friends watching.
It's everything that makes sports so exciting, but even better because at it's heart it satisfies a basic human need to help others.
Is there a way for you to facilitate that on Facebook? Like one click to seed, with compelling text? And maybe realtime updates on each thread from someone at Watsi? With a celebration at the end? And updates from Watsi directly onto that person's Facebook thread?
Like I said, I don't necessarily have all the answers, but I can see the possibilities.
As long as I have your ear, I would also like to recommend better integration into Facebook.
These touching stories are perfectly poised to go viral, and Facebook is the perfect place to make that happen.
You just need to to set up the right conditions and get the right flow going.
Like getting the right soil, the proper fertilizer, the perfect growing conditions for a plant. Then you just plop in the seed and it grows, seemingly on its own.
Your existing "share" button just isn't good enough for that. I'm not going to pretend I know exactly what is good enough, but I do know that examining and solving that problem could open up some amazing viral growth.
I'll bet you can find some Watsi Facebook share posts/campaigns that were wildly successful and fast.
They probably start out with a post like this: "This is very dear to my heart. I just donated $30. We only need $150 more. Can you help?" Then other people start replying "I just gave $50", "I just donated", "We only need $100 more", "We DID IT!" - all on one person's timeline. The seed. Then the flow, the shared excitement, and finally the celebration. In their house, with their friends watching.
It's everything that makes sports so exciting, but even better because at it's heart it satisfies a basic human need to help others.
Is there a way for you to facilitate that on Facebook? Like one click to seed, with compelling text? And maybe realtime updates on each thread from someone at Watsi? With a celebration at the end? And updates from Watsi directly onto that person's Facebook thread?
Like I said, I don't necessarily have all the answers, but I can see the possibilities.