"Business" is almost always about how you present yourself/your ideas. Jobs is a genius at presentation. I thought I was great at presentation,
It's helpful to think ahead and prepare multiple pitches, including the elevator pitch, the casual pitch, and a full blown presentation, including difficult questions that will probably rise up. Some questions will be difficult, and are more of a test of the presenter than the actual idea. This shows the amount of thought and foresight a presenter puts into the plan, as well as the dedication.
It's helpful to think ahead and prepare multiple pitches, including the elevator pitch, the casual pitch, and a full blown presentation, including difficult questions that will probably rise up. Some questions will be difficult, and are more of a test of the presenter than the actual idea. This shows the amount of thought and foresight a presenter puts into the plan, as well as the dedication.