> you are talking about banana consumers (which inherently will always go for the cheapest banana products that satisfy their needs) vs. a business who is trying to keep their costs down to remain competitive.

I'm talking about companies that buy bananas, not consumers. The supply chain looks like Farmers -> Dole/Chiquita -> You. If Dole and Chiquita colluded to keep the cost of bananas from farmers low, that is collusion that creates economic inefficiency.

> There is an saying that everything in business should be viewed from the eyes of the consumer. If the consumer is getting the same product for cheaper and the business model is still viable (aka the business can sustain that price) then it's a net win.

This "saying" is blathering that has no basis in economics.