Something doesn't add up to me: either we lost de definition of Marketing, or Markteers that start-ups get are not doing their job.
Marketing is the way to get sales. We measure the success of Markteting by sales. It's the whole purpous of it. If the focus on Marketing is not being reflected on sales, then their Marketing Plan is not working. I think it's as simple as that.
The broadness of the audience is irrelevant when it's clear what is the target for your product - everything outside the target shouldn't count.
It all comes to the hold saying: if you want to please all, you end up not pleasing anyone.
You have a brand new account, but you also have the most insightful comment on this thread which (no offense) is kind of sad.
If a founder doesn't understand the sales funnel and how marketing integrates with that approach, then they are not being mentored properly. If they are doing marketing spending without measuring the conversion rate, they're probably tossing money out the window.
Marketing is the way to get sales. We measure the success of Markteting by sales. It's the whole purpous of it. If the focus on Marketing is not being reflected on sales, then their Marketing Plan is not working. I think it's as simple as that.
The broadness of the audience is irrelevant when it's clear what is the target for your product - everything outside the target shouldn't count.
It all comes to the hold saying: if you want to please all, you end up not pleasing anyone.