Apple did not coin the term Yosemite either, but if a new product from Google came and was called "Yosemite" (and it was also an OS) it would be a little awkward and worthy of a mention.

Don't be obtuse. "Hyperlapse" is an established and accepted industry term. "Yosemite" is not.

This is more comparable to if Apple made an application called "Camera" and then Google did the same.

I see what you did there!

It's not just that "hyperlapse" is a pre-existing word (despite my spell-check underlining it right now), but that "hyperlapse" is exactly what this app does.

Microsoft did not invent hyperlapse last week. They showed off a method of producing a hyperlapse. Instagram now has another method of producing a hyperlapse.

Here's a video that, coincidentally, was also published last week about shooing a hyperlapse with a DSLR.

https://www.youtube.com/watch?v=DcylVx2ex78

If Ford made a vehicle which was capable of powered motion, and General motors did the same thing, they could both say "automobile" and it'd be okay.

Interesting. I think that the confusion arises because the Microsoft paper was many people's first exposure to the term, which led people to assume that they had coined the term. Based on the Wikipedia article, it looks like it is a relatively new term, with the first usage I could find in 2011, but that it does predate the Microsoft paper.

It looks like Dan Eckert coined the term for this video: https://vimeo.com/19441262 then later used it to refer to the general technique, for which he registered http://www.hyperlapse.com/ in 2012. Other people started using it, like https://vimeo.com/50238512, and now Microsoft and Facebook are both developing applications that both use the term to automatically create hyperlapse sequences.