You're not the only one; they look terrible. If they wanted to eschew the traditional watch function and show other detail on there that would be understandable, but to have half-hearted attempts at clock design like this as a central feature is inexplicable in an expensive accessory branded as a watch. Worst of all are the faces with an image (presumably user supplied) with the time carelessly plonked over the top right.

What I find most telling of the abdication of design here though is that they offer so many options and seem to expect you to choose what goes on your home and mash up lots of different features in some sort of customised design - sounds great, but in practice you'll have just enough choice to do something mediocre, and not enough flexibility to do something you love, unless you're a developer and can make an app.

This sort of interface needs to be designed, and this is something Apple should have absolutely nailed on something they called the Apple Watch, not left as an afterthought.