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Watches are a fashion accessory and have a very wide price range. I consider watches under $150 to be low end, under $400 to be middle end and above that to be high end.

Headphones are different because (until Beats) they were mostly about function and not form. You can get very good sounding headphones for under $100, which is why people whine about Beats being so expensive. Beats's innovation wasn't making good headphones, it was making headphones into a fashion (so they could charge a lot).



Seriously?

MP3 Players are different because (until Apple iPod) they were mostly about function and not form.

Phones are different because (until Apple iPhone) they were mostly about function and not form.

Tablets are different because (until Apple iPad) they were mostly about function and not form.

Smart watches are different because (until Apple Watch) they were mostly about function and not form.

It's not hyperbolic to say that the company redefines categories.


Yes, seriously. Beats headphones didn't add anything new to headphones except looking cool (and mostly because of the brand name and not because they look particularly good). None of the Apple products you mentioned were like that—they all added significant innovative features in addition to having a beautiful form. The hipness of the brand followed that instead of leading it.




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