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I'll make this clear from the start. I'm not an Apple fan (for complex reasons... call it a falling out.)

That said, this is a beautiful piece of design. I think they've outdone themselves with this one, it's a truly wonderful device. Unfortunately, I have a horrible feeling that it will only be a matter of time before we see the usual Samsung vs. Apple patent violation claims being thrown around again (despite any possible prior art etc.).

Personally, I still think the tech isn't quite compact enough yet, but we're only one or two generations away from a slim-line, waterproof, and functionally integrated piece of kit that will actually complement the existing tech. The integration with dive computers / cycling computers / sports cameras / personal drones :-) etc. could be incredible!

Hopefully Apple's entry onto the smart-watch scene doesn't end up mired in too many patent battles... I'd like to see these devices progress as fast as possible!

Bravo Apple design team!



This sounds like a comment from the Apple design team itself.

The Apple watch looks very common and cheap; the only good thing about its look is that it is highly personalizable.


Wow, I never thought I'd be accused of being an Apple shill!

I don't know which bits look common or cheap to you, I quite like the use of Sapphire (usually only used on high end watches) and stainless steel. I just think the unit itself is still a bit chunky, as I'm a fan of slim watches.

As far as personalization goes, I think if there were an identical unit running Android, it would be inherently more tweakable, and the main reason I won't be buying one of these is that it will invariably be designed to only work well with IOS / OSX devices (of which I own none).




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