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I came across a Twillio billboard the other day and the entire message was "Twillio. Ask your developer." I thought it was pretty bold marketing. No explanation of the service, they're just selling the fact that developers know it and like it.


> they're just selling the fact that developers know it and like it.

The less-overt (and perhaps more important) message from that billboard is to developers that they should know it.


Thinking about what it was like selling ideas (or, more accurately, failing to sell ideas) in meetings on a marketing team, all I can say is:

Whoever came up with that billboard is awesome at their job.




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