>> “But if someone asks you why did you choose the salmon, you’ll say you were hungry for salmon,” says Olson. “You won’t say it was one of the first things I looked at on the menu.”

Or she might actually be hungry for salmon. And as we know, our mind sees what it wants to see[1].

I agree with the essence of the article, though.

[1] http://en.wikipedia.org/wiki/Scotoma